It has always been achallenge for all the marketers to take consumers to the purchase decision more particularly when consumers want to have a touch feel for the product. Technology and Media channels have certainly increased widely but the ability to target the specific consumers in massive amount even for QSR based on the description and need of region is still a problem.

To resolve this Facebook announced Geo targeting, hyper-local advertising via which QSRs and other brick and mortar retailer can show their presence in their surrounding vicinity with maximum potential on the mobile devices of the targeted consumers of the specific geography.

The two ways in which it can be fruitful are:

1. Low time consumption
A consumer can never see around all the corners of his home to place a pizza order. Geo-targeting helps him know from where he can get pizza delivery in no time to quite his craving for eating pizza as early as possible. Thus it’s a win/win for both.

2. Exploiting immediate opportunities
The opportunities that arise in the near vicinity can be in-cashed faster as it hit directly to the door via geo targeting and thus one can exploit immediate opportunities.Retailers here can have the facility of throwing highly targeted messages to highlight their products to the targeted consumers that have already shown interest in the product and may have visited earlier.

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