Our Client
Patiala House is an Indian restaurant based in Australia. It was established in 2012 and since then has been in the business of providing lip smacking Indian food in its area.
Business Overview and Challenge
Not able to spend resources and time on its online marketing campaign Patiala House engaged Wonderkindz to run its Pay per Click Marketing campaign with the Google Adwords network.
Wonderkindz carried out a full audit on the existing marketing campaign and found various issues that
were hampering their successful add campaign
• Structure of the campaign was poor,
• Adwords tracking code had not been implemented,
• Costs per click prices were far too high.
Our Solution
Our Solution consisted of implementing and running the campaign on Google and Yahoo Search Marketing and Microsoft Adcenter networks. This provided better exposure of Patiala house content on Internet and provides better return on pay per click cost.
We overhauled the campaign structure and added multiple adverts per ad group along with more targeted keywords. As we reduced use of expensive generic keywords and added negative keywords to campaign and ad groups this helped in reducing cost per click
Our Solution provided Patiala house with Instant results by providing ability to design and control their campaign to meet their business needs. Patiala House saw an upturn in impressions and click throughs of their pay per click adverts, as well as reduction in the overall campaign click costs and a massively improved conversion rate.
Our Solution helped Patiala house attract more traffic to their website and now runs at a much lower cost. The complexities around successfully managing a Pay Per Click advertising campaign can only be handled by a professional. We at Wonderkindz are committed to provide you level playing field for any business however small or big. Our Solution will help you optimize your pay per click ad campaign and help you place your website high on search engine results.
Benefit to client
Following tangible benefit were realised through our solution
- Impressions increased by: 84%
- Click through rate increased by: 112%
- Click cost reduced By: 96%
- Monthly budget PPC spend reduced by: 35%
- Sales increased by: 242%
- Cost per sale decreased by: 130%