Our Client – Aussie Continental Foods Pty Ltd
Aussie Continental Foods Pty Ltd situated in Merrylands, NSW are in the business of selling continental food and wanted to increase their membership base. They planned to do this by offering a free day pass to their new members who subscribe on their website.
Business Overview and Challenge
Aussie Continental Foods roped in Wonderkindz and wanted their expertise to make this marketing drive successful. Our Solution encompassed highly tuned banners and emails that drove traffic to bespoke and optimised landing pages, where traffic was funnelled through and ensured new membership subscriptions.
Our Solution
Our solution’s strategic objectives included:
• Higher ad and email click-through rates with optimised messaging, directed design and a hard-hitting call to action.
• Develop tuned landing pages specifically targeting the banner ad promise, using a sequential value proposition, in a linear design, tested and optimised to drive engagement and boost registration rates.
Wonderkindz advanced media planning strategy to engage visitors and channel them to dedicated landing pages. We did this by creating customized emails for each traffic segment and creating banner ads, which was tuned for each affiliate network. At the same time optimised the email drafts with A/B testing to get maximise the traffic. Also, due to multiple user types and their users being from various demographics we createdads, emails and landing page for each segment and helped drive traffic via these separate sources. This enabled Aussie Continental food to measure their market segmentation and excelled their membership subscription.
Our complete solution was formulated to increase engagement, convert leads, complete goals and lower exit rates and reduce Cost per Lead.
Benefit to client
Ranking improvements were significantly ahead of market competitors, with:
- With our authoritative, definitive, essential and ultimate Landing Page Optimization tools, we helped Aussie Continental Foodstest, report and increase ROI up to 180%
- Our optimised landing pages increased Aussie Continental Foods online ROI by 92%
- Our continuity between the traffic sources and the landing pages made sure to achieve a +928% increase in lead conversion rate (i.e. registered membership) for Aussie Continental Foods