Our Client
Quotes.com is a platform whichpromotes and publishes new writers who have flairfor poetry and quotes. The writers can use Quotes.comto publish their quotes and poetry for their readers and bring visibility to their work.
Business Overview and Challenge
Quotes.com as a website has a very high visibility on search results and their page was also ranked high on Google rankings. But with increasing competition and several websites providing similar quotes services free of cost they felt that time had come to proactively work on their website SEO ranking and optimize their keywords even further to stay on top of the search engine results page. Their management contacted Wonderkindz for this project to enhance their SEO strategy and establish Quotes.com as the authority in its space ahead of all the other similar websites.
Our Solution
We at Wonderkindz understood the criticality of this project for Quotes.com and were in the know that any work that we did should preserve existing rankings as well as build new rankings for the website.
Our solution encompassed detailed keyword analysis to identify and target much broader range of keywords. We developed and implemented customized optimized strategy comprising of improved on-page SEO and focused on developing new pages in order to target new keywords. This whole exercise was accompanied by an aggressive link building campaign to support their major key terms.
Also as part of strategy to keep online presence of Quotes.com high we wrote and optimized press releases, articles, and syndicated videos by renowned authors/poets. This helped in not only benefiting on the SEO front but also achieve superior content quality for their user.
Benefit to client
Over a 6-month period, we were able to increase Quotes.com search engine visibility dramatically by improving rankings on many of their top keywords, while also targeting and getting new keywords ranked.
- Their top 5 keywords all moved up to as high as #2 on Google within the first 6 months
- Increased the number of keywords with first place rankings by 400%
- Increased the number of keywords with top 5 rankings by 534%
- Increased the number of keywords with top 10 rankings by 433%